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Cartier A behind-the-scenes look at the restoration workshops

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— The Cartier Tradition department has the weighty responsibility of restoring all its heritage Replica Watches UK. A skilled and delicate high-wire act jealously hidden from inquisitive eyes… in downtown Geneva!

Atelier de restauration Cartier à Genève, © David Carteron / Delos Communications


The complete renovation of the Geneva boutique might have been a mere pretext – although it does in itself represent an impressive accomplishment, since the surface area of the Maison Cartier has expanded from 169 square metres to almost 1,000 metres, of which 700 dedicated exclusively to sales! That makes it the largest Cartier boutique in Europe, as well as the best stocked, since almost all the timepieces produced by the Manufacture can be found at this address. Nonetheless, its greatest wealth is invisible to the public at large.

Fake walls and true treasures

Anyone fortunate enough to be granted a glimpse of this horological haven must go up a floor and allow themselves to be guided to a set of private lounges – where an impressive security device reveals the improbable sight of a fake sliding wall giving access to the inner sanctum, the Cartier restoration workshop.

 

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The Cartier restoration workshop © David Carteron / Delos Communications

 

The stage-setting itself speaks volumes, for this area to which only a privileged few enjoy access harbours the historical heart of Cartier watchmaking. The patrimonial wealth concentrated there represents the exact opposite of the universe created for this purpose: a single, sparsely furnished less than 30 square-metre room. On the left, a wide picture window looking out onto Lake Léman; on the right, a discreet storage cupboard; and in the centre, two watchmakers seated at two facing workbenches. You could hear a pin drop in this hidden corner of the Cartier universe that is pervaded by a resolutely studious atmosphere.

On the workbenches sit two models, one for each watchmaker. Few tools and no apparatus are in sight to lend a modern touch to the scene: everything is done by hand here. A mere glance at one of the two timepieces gives a pretty clear idea of the issues at stake here: an imposing Cartier Grand Complication Replica Watches UK from the 1920s (complete with perpetual calendar, split-second chronograph and minute repeater). Only two of them are known to exist worldwide…

 

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Very rare pieces are being repaired in the workshop. © David Carteron / Delos Communications

 

Lifelong reparability

“We offer all our customers a lifetime guarantee of repair for any Cartier models. Failure is not an option: anything entering the Tradition department must emerge from it in full working order”, says Bernhard A. Berger, Director of Cartier Tradition.

The pressure on the two watchmakers is thus palpable. Cartier is constantly enriching its heritage with models that the House buys up at auction, or more rarely from individuals.

These timepieces are often known but sparingly documented. A lengthy analytical process serves to determine their origin in order to restore them to their original condition. Any personal enhancements, modifications or interpretations are strictly forbidden.

“Louis Cartier and Edmond LeCoultre were close friends”, explains Bernhard A. Berger, Director of Cartier Tradition. “In actual fact, almost all our historical movements stem from LeCoultre, which gives us a solid basis on which to undertake our restorations”.

Complete autonomy

To enable them to complete their daunting task, the two watchmakers have been given the technical possibility of identically reproducing any component. “It often proves necessary”, one of them points out. “Before the 1950s, no models were water-resistant. Corrosion has often significantly and sometimes irremediably damaged certain parts of the movements. We sometimes even have to remake certain tools that no longer exist!”

 

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The two Rolex replica watchmakers have been given the technical possibility of identically reproducing any component. © David Carteron / Delos Communications

 

The result must necessarily be perfect. Some rare models that enter the restoration department will remain within the House, joining its heritage collection that has been steadily built up since 1983. Others will be put up for sale. Around 300 collector’s pieces thus restored are judiciously spread between ten Cartier boutiques worldwide.

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Audemars Piguet ouvre sa première boutique à Zürich

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Boutique Audemars Piguet de Zürich Fake Watches UK

Available in French only – La célèbre marque horlogère Audemars Piguet a ouvert ses portes au numéro 32 de la prestigieuse Bahnhofstrasse, à Zürich. La manufacture de la Vallée de Joux étend ainsi son réseau constitué de 23 boutiques à travers le monde avec un emplacement de choix au sein d’une somptueuse bâtisse classée monument historique. Déjà propriétaire de deux établissements à Genève, la maison de Haute Horlogerie marque de la même manière son entrée en Suisse alémanique.

La relation qu’entretient Audemars Piguet avec sa clientèle internationale est au cœur des préoccupations de la marque familiale indépendante et riche d’un héritage de plus de 138 ans. La nouvelle adresse de l’enseigne se veut donc un lieu intime et privilégié pour découvrir les dernières collections de la maison, mais également des chefs-d’œuvre de l’art horloger en éditions limitées ou des pièces uniques.

« Je suis ravi de présenter à nos visiteurs tout le savoir-faire traditionnel d’Audemars Piguet grâce à un authentique établi horloger installé au centre de notre boutique. » souligne Nicolas Kappenberger, General Manager d’Audemars Piguet Suisse, qui souhaite ainsi mettre en avant l’expertise et les compétences de l’entreprise familiale du Brassus.

Un horloger hautement qualifié se tient également à l’entière disposition des visiteurs pour les conseiller de manière professionnelle et effectuer certains ajustements sur place. De plus, un espace lounge a été créé, garantissant aux clients la plus grande discrétion.

Boutique Audemars Piguet de Zürich

Innovant, le design de l’établissement a été imaginé par Creative Circle International of Switzerland, en collaboration avec Octavio Garcia, directeur artistique chez Audemars Piguet. La diffusion d’images du paysage jurassien ainsi que l’utilisation de matériaux naturels tels que le quartzite et le bois de chêne, évoquent l’atmosphère mystique de la Vallée de Joux, berceau de la marque de Haute Horlogerie depuis 1875. Ce nouveau joyau d’architecture incarne à merveille l’esprit indépendant et l’excellence propres à Audemars Piguet.

L’ouverture de cette troisième boutique en Suisse permet à la manufacture d’affirmer son attachement au marché helvétique et de tourner une nouvelle page de l’histoire d’Audemars Piguet Replica Watches.

Harry Winston New retail salon in Geneva

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Best Group — Replica Watches UK

The new salon showcases Harry Winston Replica Watches’s jewelry and timepiece collections, including the finest diamonds and rarest gemstones available today.

Harry Winston Geneva Salon ground floor


Located at 42 Rue du Rhone, the new salon occupies a 4,768 square-foot surface. The interior reflects a contemporary variation on the traditional Winston style, drawing references from the architecture and design of the brand’s iconic Fifth Avenue Flagship. A soft taupe and grey color palette complements the custom designed black lacquer and antique bronze furniture, with bespoke chandeliers, hand-beaded silk walls and antique accents.

The two-story layout features dedicated areas for high jewelry, bridal and timepieces. Private selling rooms provide the ideal environment for a discreet and truly luxurious shopping experience.

“Geneva has long played an important role in the history of Harry Winston Replica Watches UK.”, said Nayla Hayek, CEO of Harry Winston, Inc. “It was one of the first international cities where Mr. Winston opened a salon, and more recently has served as the home to our timepiece manufacture. With the opening of our beautiful new salon, we are proud to deepen our roots in Geneva, by bringing back the complete Harry Winston fake watches experience for our clients.”

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